Our Whānau and the story behind Back to the Wild

As a mum who spends most of her time tramping, skiing, and exploring with her kids, I needed sunscreen and other outdoor skincare that could handle New Zealand’s wild conditions - without the chemical nasties I didn’t want on our skin.

With a science degree and a love of DIY, I started formulating my own natural sunscreen just for our family. I made an extra batch for friends, and listed the leftovers on Facebook Marketplace - they sold out almost instantly!

This was when I realised I wasn’t the only one searching for something better, and Back to the Wild was born that night back in 2017!

Today, Back to the Wild offers a range of small-batch, handcrafted outdoor skincare that’s both effective and gentle on the earth. Every product is made with science-backed ingredients, independently SPF-tested, and packaged sustainably. We’re here to support families who live life outdoors - keeping skin safe, nourished, and ready for adventure.

Plus, we've expanded our range to include exclusive tramping books, getting kids excited to head out overnight tramping, and a range of curated tested by us outdoor gear!

And if you're into tips for living self-sufficiently, especially on a regular urban block, check out my personal @UrbanSelfSufficiencyNZ blog.

 

We hope you enjoy our products just as much as our family does!

xx Sonia.

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